Competitive Face-Off Reports are custom, proprietary reports ordered only by manufacturers
that compare their products to those that they typically compete with in the digital imaging
marketplace. The Manufacturer Product Managers work with Buyers Lab to choose competitive
product(s) for one-on-one analyses of strengths and/or weaknesses in key end-user experience,
quality, and performance and value categories. BLI's editors draw upon their decades of
industry experience and our own test reports and other resources to create highly valuable
sales, marketing and training tools.
Competitive Face-Off Reports are an invaluable sales tool. Using these reports will:
 |
Improve new product launch kits and marketing initiatives. |
|
Dramatically enhance the insight of your competitive analyses by leveraging the only team in the industry that lab tests almost every new device brought to the marketplace |
|
Create a selling message that can be consistently delivered across all channels. |
|
Respond quickly to new competitive threats as competitive face-offs are kept current as other OEMs introduce new devices. |
Ultimately, close more deals and do it faster than ever before!
The Competitive Face-Off Reports can be only be ordered by your manufacturers. Speak to
your OEM to see if Competitive Face-Offs are available for the products you sell.
|
