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Canon's New SELPHY Compact Photo Printers Provide Easy-to-Use, High Quality Photo Printing Solutions at Affordable Price Points8/22/2005
LAKE SUCCESS, N.Y.--Aug. 22, 2005--
New 4 x 6 Inch Compact Photo Printers Feature High Quality Images, Easy-to-Use Designs and Estimated Selling Prices that Start Below $100 and Include 28 Cents Per-Print Costs On Select Models
Whether printing photos of baby's first birthday for family members or the game winning goal for the coach, Canon's new line of 4 x 6 inch photo printers offer a wide range of solutions that suit most consumers' printing needs. For complete photo solutions on the go, Canon today added two new portable Compact Photo Printer SELPHY CP510 and CP710 models to the line. Focused on consumers that want to print great photos at home with no computer required, Canon today introduced the new SELPHY DS810 dedicated home photo printer.
As a global brand, SELPHY represents Canon's 4 x 6 photo printer line, including dye sublimation and inkjet technology-based offerings. The word SELPHY stands for self-photography. This branding initiative is a part of Canon's efforts to encourage consumers to experience and enjoy photography. SELPHY Compact Photo Printers change how consumers experience photography. By providing them with their own personal photo lab, consumers can print photos moments after an image is captured.
"Consumers today want a complete digital imaging solution. They want to take photos and print them out wherever they are - and they do not want to pay a lot of money for the experience," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon Inc. "With our expanded 4 x 6 inch photo printer line up, we provide consumers with photo printing solutions that fit their lifestyles and their budgets."
Completely Portable - SELPHY CP510 and SELPHY CP710
For the first time, Canon is offering consumers a portable photo printing solution at an entry-level price. As the first dye-sublimation printer on the market for under $100, the SELPHY CP510 model will carry an estimated selling price of $99.99(1). Canon's new Compact Photo Printer SELPHY CP510 model is compact and lightweight enough to fit into a tote bag and offers consumers high image quality, portability and ease-of-use at an affordable price point. Featuring a retractable, built-in USB cable, camera users don't have to remember to carry cables around to create photos on the fly.
Stepping up, for an estimated selling price of $149.99(1), Canon's Compact Photo Printer SELPHY CP710 model lets consumers enjoy a 1.5 inch Color LCD screen with built-in image information displayed and memory card slots for CF, SD, MMC and Memory Stick formats(2). Both printers feature additional USB ports for connection to a PC or external USB cable.
Canon is now offering 108-sheet postcard-size paper and ink packs for $29.99(1), which brings the cost of home photo printing down to 28 cents per print(3). These paper packs are compatible with all current and previous CP printers (except for the CP-10 model), such as the SELPHY CP600, CP710 and CP510 models.
Canon's new SELPHY CP510 and CP710 Compact Photo Printer models make printing brilliant, high quality photos from a digital camera quick and easy. Replacing the SELPHY CP400 model, these two new printers allow consumers to make beautiful 4 x 6-inch borderless postcard prints in approximately 58(4) seconds, which is considerably faster than previous models.
Producing crisp, vibrant photographs, these two new printers can be operated with AC power or via an optional rechargeable battery for truly portable printing. The printers can be connected to a PictBridge-compliant digital camera or a compatible personal computer for quick, high-quality prints in seconds. Their small size and new streamlined design make these compact photo printers simple to tote along to parties and family gatherings. These new dye sublimation devices create water and fade resistant prints that last up to 100 years(5).
These two new printers can create high-quality 300 dpi bordered or borderless color photographs in three different paper sizes from a computer via USB or by direct camera-to-printer connection. These sizes include 4 x 8-inch personalized greeting cards or invitations; 4 x 6 inch postcard size or 2.1 x 3.4 inch credit card size pictures (The 4 x 8 inch and credit card size paper cassettes are optional accessories). The 4 x 8 inch wide paper size allows consumers to create and print personalized greeting cards for nearly any occasion. The printers come equipped with drivers and application software(6) (templates available only on Windows - not Mac for 4 x 8 size but we supply drivers and software for both - need to clarify the templates for 4 x 8 size need to be through a computer and for Windows only). that includes a wide variety of templates and clip art for users to personalize their greetings, holiday cards, birth announcements, party invitations, and many other projects.
Additionally, select Canon PowerShot digital cameras feature Direct Print options that can be used with the SELPHY CP510 and CP710 models, including an ID Photo Print function that automatically generates passport style prints as well as Movie prints of various sizes (selectable on the camera-menu).
The SELPHY CP510 and CP710 Compact Photo Printers will be supplied with a 4 x 6 paper cassette, a five-sheet starter set of 4 x 6 inch paper and ink, an AC Adapter, a user manual and dedicated software for Microsoft Windows and Mac OS X operating systems. The CP710 model will be available in October, while the CP510 model is scheduled for availability in September.
SELPHY DS810 Compact Photo Printer Makes Home Photo Printing Easy
Digital cameras and mobile phones have changed the rules about taking photos. Smaller than a desktop model, Canon's new inkjet-based SELPHY DS810 Compact Photo Printer allows consumers to print high quality photos from the comforts of home. Without the need to connect to a computer, consumers can set up their SELPHY DS810 model in virtually any room in the house.
The SELPHY DS810 Compact Photo Printer features Canon FINE (Full Photolithography Inkjet Nozzle Engineering) technology, which uses an innovative print head with nozzles that eject consistent, precise ink droplets as small as two picoliters. This patented technology produces an outstanding resolution of up to 4800 x 1200 dpi(7) for exceptional detail and photorealism. The printer creates beautiful 4 x 6 inch photographs in about 63(8) seconds directly from a PictBridge enabled camera.
With the many methods of capturing and storing digital images, Canon's new SELPHY DS810 Compact Photo Printer provides consumers with a wide range of printing options. Consumers can print their photos on the DS810 model from the printer's memory card slots(2), direct from a PictBridge enabled digital camera or DV camcorder, from a computer, direct from an infrared-enabled mobile phone(9), PCs or PDA, or wirelessly from a Bluetooth connection with an optional adaptor(10). Furthermore, the printer includes a 2.5 color LCD screen for easy editing, color correction and cropping to ensure that every picture looks that best prior to printing. The DS810 model offers consumers a wide range of 4 x 6 inch paper media choices, including semi-gloss, glossy, stickers (each sheet includes 16 stickers), and matte photo finishes. Canon is now offering Photo Paper Pro in the 4 x 8 inch size as well.
The new printer uses Canon's new ChromaLife100 system. This system can produce prints on select genuine Canon photo papers that resist fading for up to 100 years when stored in an archival quality photo album(11). The 100-year-lifespan rivals that of many traditional film based photos, long considered by consumers to be the benchmark for image permanence.
Unlike some competitors that only test for ozone degradation, Canon has tested the ChromaLife100 system against three types of gases to simulate realistic conditions - ozone, nitrogen oxide and sulfur oxide. Prints produced on Canon Photo Paper Pro with the other elements of the ChromaLife100 system had an up to ten-year gas fastness(10) when exposed to open air. ChromaLife100 prints, when created on Canon Photo Paper Pro or Photo Paper Plus Glossy, had up to 30-year light fastness(10) when displayed under glass.
Canon's new SELPHY DS810 Compact Photo Printer comes equipped with BCI-16CL ink tank, a power cord and document kit, which includes a Set-Up Software & User's Guide CD-ROM, Quick Start Guide and Registration Card. The SELPHY DS810 model will be available in September for an estimated selling price of $149.99(1).
Wireless Photo Printing
All three new SELPHY Printers are compatible with Canon's new BU-20 Bluetooth Adaptor. Available as an optional accessory to the SELPHY and PIXMA Photo Printers, this petite Bluetooth adaptor allows consumers to print photos wirelessly from most Bluetooth enabled devices, like computers, mobile phones and PDAs. Firmware upgrade for the SELPHY CP510 and CP710 may be required. Please check www.powershot.com for more information. This optional accessory will be available in late September for an estimated selling price of $79.99(1).
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America, and is ranked #35 on the Business Week list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking third overall in the U.S. in 2004. Canon Inc. achieved global revenues of $33.3 billion in 2004; $10.6 billion of which came from Canon Americas. For more information, visit www.usa.canon.com.
All referenced product names, and other marks, are trademarks of their respective owners.
Specifications and availability dates are subject to change with notice.
(1)Pricing is subject to change without notice at any time. All prices are set by individual dealers and may vary.
(2)Compatible memory card slots include CompactFlash, Microdrive, SmartMedia, Memory Stick, Memory Stick Pro, SD Card and MultimediaCard. xD-Picture Card, Memory Stick Duo, Memory Stick Pro Duo, and miniSD Card requires an additional adaptor, which must be purchased separately.
(3)For postcard sized prints, based on Canon KP-108IP paper and ink pack manufacturers suggested retail price as of 6/15/05.
(4)Print speed based on average output speed achieved during product testing with DIGIC II processor embedded Canon PowerShot digital cameras. Other products' print speed may vary. Printer functions are sensitive to temperature and humidity.
(5)Based on accelerated dark storage testing by Canon under controlled lighting, temperature and humidity conditions. Canon cannot guarantee the longevity of the prints; results may vary depending on printed image, display/storage conditions and environmental factors.
(6)Software and Drivers available for Windows 98SE, Me, 2000 SP4, XP and Mac OS X (v10.1.5 - v10.3).
(7)Resolution may vary based on printer driver setting, ink droplets can be placed with a horizontal pitch of 1/4800 inch at minimum.
(8)4 x 6 inch PictBridge photo in approx. 63 seconds when printing a five megapixel image taken by certain Canon digital camera from PictBridge on default settings using Canon Photo Paper Plus Glossy without border. Actual print speed may vary depending on image data, print mode, type of paper used and device that the printer is connected to.
(9)JPEG files three megabites or smaller only. Requires mobile phone with IrDA port and support for IrMC version 1.1 protocol, with phone positioned no more than 7.9 inches from printer.
(10)Bluetooth u1.2 with optional Canon Bluetooth Unit BU-20. Bluetooth operation depends on the devices and software used. Operating distance is approximately 10 meters but may vary due to obstacles, radio signals, locations where radio interference occurs, magetic fields from microwave ovens, device sensitivity and/or antenna performance.
(11)Results based on accelerated testing by Canon under controlled temperature, humidity, and gas conditions. For the 100-year figure, Canon simulated storage in an album with plastic sleeves. For the 30-year lightfastness figure, Canon simulated display of a photo in a glass frame in an indoor location without direct sunlight or other high intensity light. The 10-year gasfastness figure is based on a testing ratio of gases typical to indoor air composition (O3: NOx:SOx--3:19:1) with 100 times concentration in order to accelerate color fading. Canon cannot guarantee the longevity of prints; results may vary depending on printed image, drying time, display/storage conditions and environmental factors. See WWW.USA.CANON.COM/CHROMALIFE100 for additional details.