Job Purpose:
Develops products and services for and about consumers of digital imaging equipment (e.g copiers, printers, MFPs) by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing sales and marketing strategies.
Duties:
Determines customers' needs and desires by specifying the research needed to obtain market information.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Assesses market competition by comparing the company's product to competitors' products.
Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market share by working with sales director to develop product sales strategies.
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with research and technology departments.
Introduces and markets new products by developing time-integrated plans with management, sales, research and technology.
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume.
Contributes to team effort by accomplishing related results as needed.
Requirements:
Bachelor’s degree
Three or more years of relevant work experience
Background in sales/marketing of web-based products or purchasing management of digital imaging equipment a significant plus, but not required.
